Airbnb Launch Consulting — Prepared for Marie Sallinger

How It Works

Here's how our time together will look:

1

We start with your goals.

Your property, your market, your vision for hosting — I want to understand what you're building so I can help you build it the right way.

2

I assess your property's potential.

We'll walk through your space together and talk through its strengths, opportunities, and what it takes to be guest-ready.

3

I deliver a custom game plan.

Not generic advice — a step-by-step strategy built around your specific property and market.

4

You ask everything.

No question is too basic. This is your time.

5

You leave with a written action plan.

After we meet, I'll send you a clear summary with specific next steps and priorities.

Choose Your Package

Each package builds on the one before it — pick the level of support that's right for you.

Candid assessment of your property's earning potential — guest type, nightly rate, and competitive edge
How Airbnb's search and ranking system works — visibility, platform rewards, and building early momentum
Booking settings guidance — Instant Book, minimum stays, cancellation policy, and guest screening
What guests in your market expect: amenities, cleanliness, and the check-in experience
Full cost-per-booking breakdown — so you set prices that make money
Guest-readiness and safety audit — detectors, disclosures, emergency info, and self-check-in
Written action plan delivered after we meet

A candid assessment of your property's earning potential — what type of guest your space attracts, what nightly rate your market supports, and where you have a competitive edge
A breakdown of how Airbnb's search and ranking system actually works — what drives visibility, how the platform rewards great hosts, and how to build early momentum instead of getting buried on page five
Guidance on key booking settings — Instant Book vs. Request-to-Book, minimum stay requirements, cancellation policy, and guest screening — tailored to your property and comfort level
Overview of what guests in your market expect: amenities, cleanliness standards, and the check-in experience that earns five-star reviews
A full cost-per-booking breakdown — cleaning, supplies, utilities, maintenance reserves, and platform fees — so you set prices that actually make money instead of guessing
A guest-readiness and safety audit — detectors, disclosures, emergency info, and self-check-in setup — so your property meets platform requirements and earns guest trust from the first booking
A written action plan delivered to your inbox after we meet — specific next steps and priorities so nothing falls through the cracks

Everything in Starter, plus:

Deep-dive market research before we sit down together
Competitive analysis of top-performing listings in your area
Hands-on listing creation — title, description, and category selections
Pricing strategy framework: base rates, differentials, discounts, and launch pricing
Amenity audit and investment plan based on your market
Guest experience blueprint: check-in/out, welcome guide, and house rules
Done-for-you message templates for every stage of the guest journey
Technology and automation recommendations
30/60/90-day launch roadmap with milestones

Deep-dive research into your specific market before we sit down together — so our time is spent building, not catching up
Competitive analysis of the top-performing listings in your area — what they charge, what they offer, and exactly what makes them rank
Hands-on listing creation — a title that stops the scroll, a description that converts browsers into bookers, and category selections that put your property in front of the right audience
Pricing strategy framework: base rate methodology, weekend and weekday differentials, length-of-stay discounts, and launch pricing to build early booking momentum
Amenity audit and investment plan: which amenities deliver the best return in your market, what's missing that could set you apart, and prioritized recommendations based on impact to bookings and reviews
Guest experience blueprint: check-in/check-out process design, welcome guide template, and house rules framework
Done-for-you message templates for every stage of the guest journey — inquiries, confirmations, check-in instructions, and review requests — so you sound professional without writing from scratch every time
Technology and automation recommendations: smart locks, messaging tools, and cleaning coordination systems so hosting doesn't become a second job
A 30/60/90-day launch roadmap with specific milestones — so you're not just listed but actually booked, reviewed, and building momentum within your first quarter

Everything in Build & Launch, plus:

30 days of direct email access after launch
Written Market Analysis Report with revenue projections
Guest persona development — identify your most profitable guest
Dynamic pricing tool setup (Pricelabs, Beyond, or Smart Pricing)
Multi-platform expansion blueprint — VRBO, Booking.com, and direct booking
Review strategy for Superhost status and Guest Favorites badge
Revenue-boosting add-ons: experience packages and vendor partnerships
Automation setup — scheduled messages and hands-free workflows
Operational workflow setup: cleaning, turnover, and restocking systems
Long-term growth strategy for scaling beyond your first property

30 days of direct email access after launch — ask questions, troubleshoot problems, and get real-time guidance as you navigate your first bookings, your first reviews, and everything in between
A written Market Analysis Report with occupancy rates, average daily rates by season, competitor rate ranges, and 12-month revenue projections for your specific property
Guest persona development — identifying exactly who your most profitable guest is and tailoring your listing, pricing, and messaging to attract more of them
Dynamic pricing tool setup — I'll configure your Pricelabs, Beyond Pricing, or Smart Pricing account with you when we meet, including base prices, rate boundaries, and seasonal adjustments — so you walk away with a working pricing engine
A multi-platform expansion blueprint — when and how to list on VRBO, Booking.com, and eventually your own direct-booking site so you're not dependent on a single platform for your income
Review strategy: how to earn your first five-star reviews and build momentum toward Superhost status and the Guest Favorites badge
Revenue-boosting add-ons: experience packages, mid-stay services, local vendor partnerships, and premium upgrades that increase what each guest spends
Automation setup: configuring scheduled messages, triggered responses, and hands-free workflows that turn your templates into systems that run without you
Operational workflow setup: cleaning schedules, turnover checklists, supply restocking systems, and vendor recommendations
A long-term growth strategy for scaling beyond your first property — building a recognizable brand, creating repeatable systems, and turning one listing into a portfolio

Everything in Full-Service, plus:

Multiple sessions across your launch timeline — pre-launch, listing review, and post-launch optimization
90 days of priority email support
Done-for-you listing copy — title, description, and house rules
Live listing review with real-time adjustments
First-booking readiness review before your first guest arrives
Custom Airbnb Launch Playbook (personalized PDF)
Custom revenue projection model
Superhost qualification roadmap
Branded digital guest guidebook for your property

Multiple consultation sessions spread across your launch timeline — pre-launch strategy, a listing review before you go live, and a post-launch optimization session to fine-tune based on real performance
90 days of priority email support — real-time guidance through your first bookings, first reviews, pricing adjustments, seasonal transitions, and any operational challenges that come up
Done-for-you listing copy: I'll write your title, full description, and house rules — optimized for Airbnb's search algorithm and ready to publish
Live listing review: once your listing is published, we'll meet to evaluate it together — photos, pricing, calendar settings, and search placement — with real-time adjustments and optimization
A first-booking readiness review: before your first guest arrives, I'll audit your listing, messaging sequences, check-in instructions, and guest guide to make sure everything is polished and professional
Custom Airbnb Launch Playbook: a personalized PDF consolidating your market analysis, pricing strategy, competitive insights, operational checklists, and guest communication templates — your complete reference guide for running your listing
A custom revenue projection model: projected monthly revenue, expenses, net income, and break-even timeline built around your specific property and market data
Superhost qualification roadmap: a tracking framework with the specific metrics you need to hit and a realistic timeline for achieving Superhost status within your first assessment period
A branded digital guest guidebook: a professional, ready-to-share welcome guide customized to your property and local area

Package Comparison

A side-by-side look at what's included in each package.

Swipe to compare all packages

	Starter	Build & Launch	Full-Service	VIP
	$350	$650	$900	$1,500
Foundation
Property assessment	✓	✓	✓	✓
Platform and algorithm overview	✓	✓	✓	✓
Booking settings guidance	✓	✓	✓	✓
Cost-per-booking breakdown	✓	✓	✓	✓
Safety and readiness audit	✓	✓	✓	✓
Written action plan	✓	✓	✓	✓
Build & Launch
Pre-session market research	—	✓	✓	✓
Competitive analysis	—	✓	✓	✓
Listing creation guidance	—	✓	✓	✓
Pricing strategy framework	—	✓	✓	✓
Amenity audit and investment plan	—	✓	✓	✓
Guest experience blueprint	—	✓	✓	✓
Message templates	—	✓	✓	✓
Technology and automation guidance	—	✓	✓	✓
30/60/90-day launch roadmap	—	✓	✓	✓
Full-Service
Post-launch email support	—	—	30 days	90 days
Written Market Analysis Report	—	—	✓	✓
Guest persona development	—	—	✓	✓
Dynamic pricing tool setup	—	—	✓	✓
Multi-platform expansion plan	—	—	✓	✓
Review and Superhost strategy	—	—	✓	✓
Revenue-boosting add-ons	—	—	✓	✓
Automation setup	—	—	✓	✓
Operational workflow setup	—	—	✓	✓
Long-term growth strategy	—	—	✓	✓
VIP Exclusive
Done-for-you listing copy	—	—	—	✓
Live listing review session	—	—	—	✓
First-booking readiness review	—	—	—	✓
Custom Launch Playbook (PDF)	—	—	—	✓
Revenue projection model	—	—	—	✓
Superhost qualification roadmap	—	—	—	✓
Branded digital guest guidebook	—	—	—	✓

Why This Approach Works

A strong launch makes all the difference.

The first few weeks of an Airbnb listing set the tone for everything that follows — your search ranking, your reviews, your pricing power. Hosts who launch with a clear strategy build momentum quickly. Those who wing it often spend months trying to recover from early missteps. My goal is to make sure you're in the first group.

This also saves you a lot of time.

Instead of spending weeks piecing together advice from forums and YouTube, we'll cover everything in one focused sitting — tailored specifically to your property and your market.